/Angel Shoylev

Digital generalist

Fascinated by the experiences that shape digital products and how they can be improved by design and linguistics. Trying to make sense of the world through culture, technology, and philosophy.

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/Work

⇱ MySparx.bg
Loyalty platform

Coca-Cola's longstanding loyalty program for connecting with teens was in need of a redesign. Together with AMEXY & Bulletproof UK, we made the platform better looking, friendlier, and more engaging for its young audience.

Responsibilities: Account & project management, wireframing, and copywriting

⇱ TimeHeroes.org
Fundraising video

The TimeHeroes youth volunteering network needed funding. Together with ROBO, we created a video, complemented by a social media campaign, that resulted in more than €5,000 in corporate and individual donations.

Responsibilities: Concept development and copywriting, project management

⇱ Coca-Cola
Viber chatbot

Developed by AMEXY, Viber, and connecto.ai, the chatbot gathered a community of more than 150,000 users, generated over 1,500,000 sticker pack impressions, and mediated more than 35,000 UTC code redemptions.

Responsibilities: Bot flow development, bot script writing, account & project management

⇱ TimeHeroes.org
Campaign video

A campaign video that helped Bulgaria's largest volunteering platform to educate people across the country on the importance and joy that come with volunteering for various causes and organisations around Bulgaria.

Responsibilities: Concept development and copywriting, project management

⇱ TimeHeroes.org
Marketing series

Led the production of more than 40 educational marketing videos to help Bulgarian non-governmental organisations to communicate their causes in a memorable and effective way.

Responsibilities: Project management, web production, social media management